During the product meeting on 2 May 2013, 97.5 percent of the represented Calla turnover voted in favour of a new customer-oriented marketing plan for Calla.
Simply Calla
Chairman Eric Jansen of the FloraHolland product committee welcomed the attendees and briefly described the journey to the promotion plan. Marcel Jansen from the Strøm marketing agency explained the plan and displayed the new logo.
On May 8 during the Keukenhof annual meeting, the bulb growers and breeders will be asked to make a substantial contribution so the Calla sector can start enthusiastically implementing the ambitious plans.
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