Floriforum 2019: Join the Conversation on ‘Customer Dynamics’

Union Fleurs, the International Flower Trade Association, is pleased to announce Martin de Munnik, Co-founder and CCO of Neurensics as the opening Keynote speaker at Floriforum 2019. He will share with the audience his insights on what intrinsically drives customers, derived from the experience and unique knowledge base developed by Neurensics, one of the world’s leading agencies in consumer neuroscience. “Decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations.” : in an unprecedented manner and using the most advanced research on neurosciences and the unconscious brain, Neurensics is able to turn marketing into a science, and opens up the black box of predicting buying behaviours by looking at the brain processes.

Setting the scene for an international and interactive forum, we will use the prism of neuromarketing to introduce a stimulating conversation on the various change and challenges facing the floriculture industry in the area of customers, and how they might impact the global floriculture supply chain.

Don’t miss out! Register now to Floriforum and benefit from the preferential early-bird rate running until 31 August!

To read the rest of the story, please go to: Union Fleurs