Floriforum speaker Announced: Phill Burton, Bloom & Wild

September 12, 2019 Union Fleurs

Union Fleurs, the International Flower Trade Association, is pleased to announce Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019.

Floriforum 2019: Join the Conversation on ‘Customer Dynamics’

August 2, 2019 Union Fleurs

Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain?

Floriforum is Back in 2019, Focusing on Customer Dynamics

June 12, 2019 Union Fleurs

Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.