Floriforum speaker Announced: Phill Burton, Bloom & Wild

Union Fleurs, the International Flower Trade Association, is pleased to announce Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019.

Bloom & Wild launched in 2013 and is now the UK top-rated online florist and most- loved flower brand. With its core focus on “Customer delight”, innovative approach and slick technology, Bloom & Wild is redefining the flower delivery experience in this digital age, making the sending and receiving of fresh flowers a joy again.  Recognised as the 2nd fastest growing company in the UK and the 5th fastest growing business in Europe, the company is now scaling internationally in France, Germany and Ireland, and expanding into wholesale by recently becoming the flower supplier of Ocado, “the world’s largest dedicated online grocery retailer”.

Phill Burton, Chief Operating Officer (COO) of Bloom & Wild, led the scaling up of the company since 2015 through operational excellence, strategic direction and cross-functional leadership.
He will share his unique insights on using data and technology to enhance customer experience, building a flower brand that customers love and challenging the traditional flower supply-chain through IT-based innovation and a customer-first business model.

Floriforum 2019 is organised by Union Fleurs, the International Flower Trade Association.
More details on the programme and full speakers’ line-up will follow in the coming weeks. In the meantime, check out our dedicated website www.floriforum.com regularly for updates.

DATE: Tuesday 5 November 2019 | TIME: 14h to 17h CET | VENUE: IFTF Auditorium in Expo Haarlemmermeer, 2151 SB Vijfhuizen, the Netherlands.


  • Floriforum is exclusively addressed to decision-makers from companies and organisations active in the international floriculture supply-chain.
  • A limited total number of seats is available in the Auditorium in Expo Haarlemmermeer.
  • If you qualify, don’t wait too long and book your ticket as early as possible and well ahead of 5 November!

Union Fleurs – International Flower Trade Association is the international umbrella organisation for national associations and companies active in the floricultural trade.  The general mission of Union Fleurs is to represent, promote and defend the worldwide interests of traders and wholesalers in cut flowers, cut foliage and pot plants.
Union Fleurs was founded in 1959 in Brussels and has nowadays members in 20 countries worldwide (in Europe, Africa, Middle-East, South and North America, and Asia). Within its membership, Union Fleurs gathers over 3.000 companies worldwide, of which more than 1,500 floricultural traders and wholesalers in the EU. Members account for more than 80% of the total value of the worldwide trade of cut flowers and pot plants.

More information on Union Fleurs is available at: www.unionfleurs.org