LOS ALAMITOS, CA – The specialty produce experts at Frieda's, Inc. encourage retailers’ produce staff to work with floral teams to create beautiful arrangements featuring unique specialty fruits and vegetables.
Using specialty produce in floral arrangements creates a fresh and interesting look that’s perfect for special occasions, especially during the holiday season. The bright colors, different textures, and variety of shapes in specialty produce can really make a floral arrangement pop. Items like Frieda’s Zululand Queen Baby Pineapples, Baby Artichokes, Purple Artichokes, Cinnamon Sticks, Meyer Lemons, and Lady Apples are perfect to incorporate into centerpieces.
“During holidays and for special events, consumers will be looking at new ways to create excitement on their tables. Incorporating specialty produce into floral arrangements is a great way to do this, as well as increase specialty produce and floral sales,” said Terri Mouton, Director of Client Consulting at Frieda’s. “For retailers, a floral addition to a tropical table can really add that ‘wow factor’ to a display. It’s a smart way to cross-merchandise,” said Mouton.
Additionally, Frieda’s recommends that produce/floral arrangements be included in or near specialty produce displays, in addition to regular placement in the floral department.
About Frieda’s Inc.
Frieda’s Inc. is celebrating 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned
business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com.
Source: Frieda’s Inc.