If you are planning to attend the International Floriculture Expo in Miami Beach this week ( http://www.floriexpo.com ), please don't miss the Prince & Prince (P&P) feature presentation on Thursday, June 20th, at 12:30 pm, "Get Your Share of the U.S. Consumer Floral Market."
Join P&P as they uncover key market opportunities and reveal challenges for the various retail and mass-market channels that service the U.S. floral consumer. This session will detail consumers’ cut-flower and potted plant purchasing at the major floral outlet channels currently, and trends over the past decade. The presentation also will explore the channel share trends for key consumer segments, including specific consumer age groups, household income groups, education level groups, and by overall level of household floral spending. This P&P feature presentation will instill a new dimension of confidence to IFE members, allowing them to make more effective managerial decisions through improved knowledge of the consumer marketplace, and consumers’ floral-purchasing behaviors at the various floral outlets.
Hope to see you there!
Tom & Tim Prince
Prince & Prince, Inc.
614-299-4050
www.FloralMarketResearch.com
Source: Prince & Prince, Inc.