The checkoff’s consumer-facing BeefItsWhatsForDinner.com has a new look and functionality to continue to help educate consumers on how to purchase, prepare and enjoy beef. With a more contemporary appearance through compelling beef imagery and simplified, interactive navigation and content, the website will engage visitors like never before.
There are four main sections of the site: Recipes, Butcher Counter, Cooking and Health. Recipes are the number one most visited pages on the website, which is why the redesign boasts enlarged beef photos and makes recipes the first thing consumers see. In the Recipes section, there are collections to help inspire consumers to cook beef during every season, holiday and mealtime occasion. Recipes provide a list of instructions, nutritional information, videos and give consumers the opportunity to email or print an interactive shopping list. The Butcher Counter educates consumers on how to buy the beef they’re looking for with the Interactive Meat Case and a new infographic on Today’s Beef Choices. The Cooking section helps consumers learn how to have the best beef eating experience with new infographics for each type of beef cooking method. The Health section helps educate consumers on the nutritional benefits of beef including a new infographic on Beef’s 10 Essential Nutrients and what they do for your body as well as information about the Beef in an Optimal Lean Diet (BOLD) study and some lean beef 101 facts.
Recipes, recipe collections, infographics and content are now all shareable online through Facebook, Twitter and Pinterest. Also, the website has been designed responsively, which means that no matter what device a consumer is using (e.g. laptop, tablet or cell phone) the website will adjust its size and user experience accordingly. This ensures that BeefItsWhatsForDinner.com remains a top online resource for all things beef, wherever the consumer may be!
Six state beef councils were involved in the process to provide input into the site redesign, including Colorado, Nebraska, Texas, Florida, Washington and Iowa.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program