Kenyan flower growers have been granted an international label that recognises good environmental and social practices.
Growers, who have a Kenya Flower Council (KFC) silver certification or higher, can now register with Fair Flowers Fair Planters (FFP) that partners with more than 4,000 European flower vendors.
Those who register stand to benefit financially, since the FFP relationship opens the market to consumers interested in sustainable products.
Growers may also gain a marketing boost, since they can now claim their operations adhere to strict labour and environmental standards.
“We are putting in a lot of effort on the social and environmental standards and should capitalise on these efforts in the marketplace,” said Ms Jane Ngige, chief executive of KFC.
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