The supermarket floral department conveniently sells beauty and color for home decor. House plants satisfy a consumer lifestyle that appreciates beauty, color, pleasure and fun, according to the Ontario Ministry of Agriculture, Food and Rural Affairs. This is especially true for millennials, who are seeking to celebrate their personalities and express their moods. Millennials are looking to house plants as part of the health movement to help increase their productivity, clean the air, improve their mood and to have something to take care of, according to outofofficeny.com, and supermarkets are addressing their needs.
Potted plant growers are constantly aware of the latest home and consumer trends to ensure that supermarkets have products that are new to meet changing consumer expectations. The typical American family leads a hectic lifestyle with less free time than ever before. As indicated in PMA’s Mass Market Floral research report, these consumers have high expectations in terms of quality, price, accessibility and effort to maintain plants. It is important to have a unique selection at a price point to match your local demographic.
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