Selecta becomes Selecta one – The Selecta Group with headquarters in Stuttgart, Germany presents a new corporate design at the IPM 2016 trade fair.
The Company announces that in the future all companies within the group will appear on the market under the brand name Selecta one. The company names and legal forms of the group members will be unchanged. A new logo, a new claim and many other positions reflect the reorientation.
Nils Klemm, CEO of Selecta: “We developed our functional and emotional brand values in several workshops and consequentially deduced our value description and our new claim. With our new, clearly stated brand promise we express that Selecta – also in changing times – is and stays a stable family business on which all our partners can rely.
To read the rest of the story, please go to: Selecta One