Tuesday, March 23, 2010 3:00 p.m. EST
Speaker: Shane McMurray
“Wedding Flowers are a Big Local Business
Learn the Top 5 Industry Trends and More”
Nationally, wedding flowers are a $2 billion industry at retail. Over 80% of
purchases of wedding flowers are from a local retailer, which is an estimated
$766 million in wholesale wedding flower sales being sold locally.
To help you develop a better understanding of the wedding flower business WF&FSA
has partnered with The Wedding Report, to provide trend information and
projections.
Shane McMurray, President and Founder of The Wedding Report, will share the
following information with you:
- Where are brides buying?
- What are they buying and why?
- Top 5 Industry Trends
- Color Trends
- Where are brides researching flowers?
- The DIY factor
- The Internet factor
You will want to have your salespeople listen in so that they can speak with
greater authority about wedding flowers.
The value to growers, importers and manufacturers is that this open talk will
help you make business decisions using real market data from real brides.
Shane McMurray has helped thousands of businesses around the world obtain a
better understanding of the US wedding market. His research has been mentioned
in the Wall Street Journal, New York Times, Forbes, and SmartMoney.
REGISTRATION
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