Beef Checkoff Promotional Calendar For April 1st To May 6th

Promotions are a key component to increasing incremental sales in the supermarket and while rising food and energy costs will weigh on consumers’ purchasing behaviors, we’ve introduced the following promotions to offer purchase incentives and draw shoppers to your stores.

La Tortilla Factory Cinco de Savings Promotion – Apr. 1, 2013 To May 6, 2013

Promotional Elements:

  • Mass retail displays in approximately 5,000 key retail locations.
  • Approximately 300,000 tear pads featuring a $1.00 off Fresh Beef Instantly Redeemable Coupon with purchase of two packs of La Tortilla Factory Hand-Made Style tortillas.
  • Retailer channel strips, promotional shelf danglers and rack header cards.
  • Beef Checkoff recipe to be included on all tear pads distributed at retail locations.

To read the rest of the story, please go to: The Beef Checkoff