Budweiser and Coleman Partner for New Natural Meat Line

DALLAS– Coleman Natural today unveiled a first-of-a-kind partnership with Budweiser Beer to reinvigorate the retail prepared meat section. From beer infused brats to pulled pork to St. Louis ribs with Budweiser Brew Master’s Premium Barbecue Sauce, the five new items offer a combined flavor profile sure to delight foodies and beer-lovers alike. The new products will be available nationwide in local grocery stores starting early this summer.

The Coleman Budweiser products are made with slow-roasted, all-natural Coleman pork, which contains NO antibiotics ever and NO added hormones. The 100% crate-free pork raised by Coleman farmers are fed an all-vegetarian diet with NO animal by-products. The two classic American brands have come together with finely-honed recipes that have been prepared at home for years and are now updated for today’s consumers by an experienced culinary team, pre-cooked and ready to serve or throw on the grill.

“Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case,” said Bart Vittori, general manager of Coleman Natural Meats.

Millennials represent more than 80 million consumers and spend $600 billion annually, according to Accenture. “The processed meat department has been hungry for new innovations and new customers – The Budweiser and Coleman licensing agreement will drive sales in a flat category within this section of the store,” said Vittori.

The five new products include barbeque and grilling items: St. Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeno Cheddar Brats and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork are drenched in tasty Budweiser sauce, and the Jalapeno Cheddar Brat and Beer Brats are made with Budweiser American lager.

“Coleman and Budweiser are combining their dedication to the U.S. family farmers and animal welfare with these new products,” continued Vittori. “Coleman’s Budweiser products are 100% crate free, which is important as we expand this premium category to consumers across Main Street U.S.A.”

“Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case. Our great-tasting product and recipes will continue to bring them back time and time again,” said Mel Coleman, Jr., founding family rancher.

To learn more contact: Budweisermeats.com

High Resolution photos available upon request.

About Anheuser-Busch

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 15 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

About Coleman Natural Foods

Coleman Natural Foods has been a pioneer in raising organic and no-antibiotics-ever poultry, pork, lamb and beef with a legacy of quality that stretches back to 1875. We work with family farmers throughout the country who raise our animals in reduced-stress, crate-free environments with no antibiotics or growth-promoting drugs and feed them all-vegetarian diets with no animal by-products. We offer no-antibiotics-ever chicken, turkey and pork products under the COLEMAN NATURAL® brand and organic chicken products under the COLEMAN ORGANIC® brand. Learn more at Budweisermeats.com