With 33 percent of turkey eaters are eating more turkey now than in the previous year,* it’s no surprise that Butterball recently launched a new campaign called TURKETARIAN to celebrate turkey lovers everywhere. The infographic below includes more interesting stats on turkey consumption, what Turketarian means and more to demonstrate how some of you may be a Turketarian.
In conjunction with the program roll-out, Butterball has launched a Turketarian Facebook app which allows consumers to take a quiz to determine what level of Turketarian they are and receive an exclusive coupon for savings on their next Butterball purchase.
*Survey results from Butterball GfK Consumer Segmentation, 2011
About Butterball, LLC
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing approximately 1 billion pounds of turkey each year. For more than 50 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 30 countries. Butterball operates five processing plants located in North Carolina, Arkansas and Missouri.
For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.
Source: Butterball, LLC