WICHITA, Kan. — Cargill today announced Adrianna Alvarez-Sifuentes of Arlington, Texas, is the grand prize winner of its Rumba® specialty meats brand "Warmth of Home" consumer sweepstakes. Alvarez-Sifuentes was awarded the grand prize of $5,000 during a surprise event at her home with family and neighbors present.
"I cannot believe that I was the lucky winner," said Sifuentes. "I thank Rumba for the prize and for the fresh products they provide at my local supermarket." Sifuentes plans to use the prize money to help pay for home repairs.
Cargill launched the Rumba brand "Warmth of Home" sweepstakes as its first national bilingual promotion at the end of 2010. In addition to the grand prize, 98 additional $500 cash prizes were awarded. During the promotion, select product packages also included $1.00 off coupons toward the purchase of Rumba products.
"We continue to seek ways to engage consumers with the brand and generate more business for our retail partners," said Rumba meats Brand Manager Meredith McGowan. "This promotion has achieved both goals."
Developed specifically with the tastes and preferences of multicultural consumers in mind, the Rumba brand consists of 33 fresh, never frozen beef and pork specialty meat cuts that are conveniently available in mainstream groceries. The convenient grab-and-go, easy-open packaging makes the Rumba brand consumers' ideal choice for preparing their favorite traditional meals.
About Rumba®
Rumba® is a Cargill brand founded in 2007 as a line of food products that meet the unique needs of multicultural consumers. The product line currently includes 33 fresh, never frozen beef and pork meat cuts that are an integral part of the traditions and cultures of multicultural consumers (including Hispanic, African American and Asian populations). Rumba® products are distributed throughout the United States and Canada. For more information, visit www.rumbameats.com.
About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.
Source: Cargill