Every now and then I get a call from Bob Montross, whose ongoing campaigns to promote beef rival that of any public relations push put together by America's fast-food restaurants.
Montross is a cattleman and farmer from the De Smet area who always is pushing ways to help the beef industry sell more meat.
I'm not unique in hearing from him. Nearly every news editor, politician and business leader in the state probably hears from him. His marketing doesn't stop at South Dakota's borders, either.
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