Impossible Foods Plans to Launch in Grocery Stores in September After Getting FDA Approval

Beyond Meat’s rival Impossible Foods said Wednesday it will sell its plant-based burger in grocery stores in September after the Food and Drug Administration approved its key color ingredient.

The regulator said it has cleared Impossible’s use of soy leghemoglobin — or heme — as a color additive, clearing the way for the maker of imitation meat to start selling its products in grocery stores.

Impossible genetically engineers yeast to create heme, the iron-containing molecule that gives meat its taste and aroma.

To read the rest of the story, please go to: CNBC