Would it surprise you to learn that 95% of the people who bought a plant-based burger this past year were meat eaters?
The National Restaurant Association’s 2019 What’s Hot report shows that a lot of omnivores are choosing alternative proteins they believe are better for their health and the Earth. And groundbreaking, celebrity-endorsed non-beef burgers, such as Beyond Meat and Impossible Burger, are satisfying people’s protein cravings while driving a national meat-free trend.
“Most surveys definitely show that anywhere between 30 and 50% [of people] are interested in cutting down on meat,” Becky Ramsing of the Johns Hopkins Center for a Livable Future told HuffPost. The institution’s current research is focused on “getting our brains around” why a growing number of people are reducing their meat consumption without becoming vegetarian or vegan.
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