LEXINGTON, Ky. — Laura’s Lean Beef announced today that it has joined Kentucky Proud, the Commonwealth’s official state agricultural marketing program. After growing to become the largest brand of natural beef in the U.S., Laura’s Lean Beef remains based in Lexington, Ky., where it began almost 30 years ago.
The Kentucky Proud logo identifies farm products grown, raised, and/or processed in Kentucky.
“We are pleased to welcome Laura’s Lean Beef to the Kentucky Proud program,” Agriculture Commissioner James Comer said. “Laura’s Lean Beef buys millions of dollars worth of Kentucky beef a year. That helps Kentucky farmers stay on the farm, which is one of the core missions of Kentucky Proud.”
Laura Lean’s Beef raises many cattle in Kentucky, providing significant benefits to the local economy. “We pride ourselves on collaborating with family farmers to raise naturally lean and gourmet breeds of cattle without the use of antibiotics or hormones,” said director of marketing Chris Anderson. “The Kentucky Proud partnership proves our commitment to a quality product that is in touch with its roots.”
Laura’s Lean Beef began in 1985 with cattle purchased in Kentucky, and during the almost 30 years since, Kentucky farmers have contributed greatly to the brand’s growth. Laura’s Lean Beef plans to continue to seek more Kentucky cattle as demand increases.
Products of Laura’s Lean Beef featuring the Kentucky Proud emblem are available in nearly 150 grocery stores across Kentucky.
About Kentucky Proud
Kentucky Proud is the trademarked brand for agricultural products grown and produced in the Bluegrass State. The red, green, and blue logo stands for foods grown, raised, and/or produced in Kentucky that consumers can serve to their families with confidence while supporting Kentucky’s farm families. Buying local products strengthens the economy by keeping dollars at
home and building a sense of community. To learn more about Kentucky Proud, or to find a list of products and producers, visit www.kyproud.com.
About Laura’s Lean Beef
Laura’s Lean Beef was founded on the principle that humane and sustainable farming can produce happier animals and healthier food. Today, Laura’s collaborates with family farmers raising naturally lean and gourmet breeds of cattle without the use of antibiotics or hormones, providing healthy and flavorful beef to over 7,000 grocery stores nationwide. Laura’s Lean Beef is part of the Meyer Natural Foods family of natural and organic brands. Laura’s Lean Beef products are available in 48 states. The brand proudly carries the Good Housekeeping Seal of Approval and the American Heart Association’s certification. For more information, visit www.laurasleanbeef.com
Source: Laura’s Lean Beef