FAIRBANKS — For most hungry Alaskans, reindeer meat doesn’t represent much more than a spicy sausage link.
University of Alaska Fairbanks researchers want to know if there’s more potential for the state’s roughly 18,000 reindeer. A new market study is under way to see whether local consumers are interested in high-end cuts of reindeer, and to determine what they’re willing to pay for them.
Greg Finstad, the manager of UAF’s Reindeer Research Program, hopes to see a day when customers eagerly throw a petite reindeer steak on the grill.
“We’re trying to establish the connection — the business relationship between the retailer and consumer,” Finstad said.
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