CHICAGO – A leading U.S. pork association will use an online marketing campaign to counter a critical television documentary on antibiotics use in livestock, pointing consumers to industry-funded websites that defend the practice, according to an association email.
The National Pork Board sent out an email about the strategy to food and agriculture officials in advance of Tuesday evening's PBS Frontline program entitled, "The Trouble with Antibiotics".
The industry was taking steps to "monitor, engage and respond to any and all media coverage of this story," Jarrod Sutton, vice president for social responsibility at the National Pork Board, said in the email seen by Reuters.
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