The checkoff’s Northeast Beef Promotion Initiative (NEBPI) is pleased to announce the winner of the “Lean Beef for a Lean You” sweepstakes: Ms. Kim Karanian from Amston, Conn. Karanian will receive a $250 Spa gift card and a $250 grocery shopping spree to Geissler’s Supermarkets.
Karanian’s online sweepstakes entry was one of more than 10,900 entries on LeanBeefSweepstakes.com, a surprising increase of 46 percent compared to the entries received from the 2010 New Years’ promotion. The promotion ran from Jan. 10 through Feb. 28, 2011 in 117 grocery stores throughout the Northeast and 5 store locations in Kentucky. Karanian said she was enticed to enter the sweepstakes through an online search of the Geissler’s Supermarket website.
“I cook beef all the time, about three to four times each week,” Karanian says. She stated her favorite recipe is Garlic Prime Rib and she also enjoys the old-fashioned meatloaf and meatball recipes. Registering online, Karanian was also able to learn about the more than 29 different cuts of beef that qualify as ‘lean according to USDA standards.
“We are excited that one of our customers has won this promotion for the second year in a row. This shows that Geissler’s customers are embracing healthy eating habits. The timing of this promotion is great as many people start their New Year’s resolutions to eat healthier and this promotion brings attention to some of the leaner cuts of beef,” says Ryan Nilsson, Meat Department Supervisor at Geissler’s Supermarkets. “Shoppers are utilizing online tools to enhance their shopping experience, become educated on their food choices and to become engaged with our store and our products. We appreciate contests such as this that help us to build some excitement within the store.”
Geissler’s Supermarkets operates seven total stores. The six Connecticut store locations include Bloomfield, East Windsor, Granby, Somers, South Windsor and Windsor. They also operate a store located in Agawam, Mass.
The checkoff's NEBPI is preparing to launch into the summer grilling season when a similar promotion will be offered with a grand prize of a $500 shopping spree and a professional BBQ tool set. Runner-up prizes will include engraved 10-piece kitchen knife sets and copies of The Healthy Beef Cookbook.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program