Old Trapper Inks Partnership with “The Jim Rome Show”

FOREST GROVE, ORE. – Old Trapper has signed a long-term deal with “The Jim Rome Show” on the CBS Sports Network. The partnership will include live endorsements, sponsored features, podcast integration and social and supporting media for Old Trapper premium beef jerky. A highlight of the campaign will be promotion alongside an all-original “What’s Your Beef?” segment, where once per week Jim Rome will discuss rivalries, beefs and clashes in the world of sports.

According to an August 2018 “Los Angeles Times” sports commentary, “[Jim] Rome’s show is more ubiquitous now than ever in its 22 years of syndication. About 200 markets carry it, accounting for more than 2 million listeners each weekday from 9 a.m. to noon … over CBS Sports Network.” One of the most respected voices in the world of sports broadcasting, Rome has become known as a leading opinion-maker as host of the nation’s premiere sports radio talk show. He has established himself as the top choice of athletes and fans when it’s time to know what’s happening beyond the scoreboard.

It is precisely this type of clout that has prompted Old Trapper to ink a long-term contract with Rome. “Our beef jerky appeals to sports lovers and sports players alike,” explains Robert Leary, Director of Marketing for Old Trapper. “Made from lean strips of beef, it is high in the protein that players need to perform optimally. At the same time, its wood-fire smoked flavor provides a flavorful kick to tailgate parties and game-day celebrations. We believe Jim Rome is uniquely positioned to convey these selling points to his wide-reaching audience of sports enthusiasts.”

To that end, the partnership will encompass 60-and 30-second live and recorded talent endorsements voiced by Jim Rome as well as supporting on-air media, 15-second sponsored features, 60-second reads organically woven into Jim’s podcast and monthly social media posts sharing content featuring Old Trapper beef jerky to Rome’s audience of 1.55 million followers. In addition, Old Trapper will be spotlighted adjacent to a custom What’s Your Beef?” segment, wherein Rome will discuss upcoming matchups, providing his take on the “beef.”

Sports enthusiasts who turn to Jim Rome for their weekday sports fix can learn more about the Old Trapper lean, protein-rich beef jerky their favorite broadcaster will soon be endorsing online at http://www.OldTrapper.com. Interested media may arrange a meeting with company management by calling 512-777-8602.


About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, results in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, smoked meat snacks using only the leanest strips of beef, best seasoning ingredients and real wood-fired smoke. For more information, please visit http://www.OldTrapper.com.