Pork Giant Smithfield Pushes Into the Market For Plant Protein

The world’s largest pork processor is entering the fast-growing market for plant-based protein.

Smithfield Foods, a $15 billion food company, is launching a new line of soy-based products under its Pure Farmland brand, including burgers, meatballs and breakfast patties, according to a statement on Monday.

Big meat companies are racing to catch-up as plant-based protein resonates with consumers. Beyond Meat Inc. has surged since its trading debut in May and its burgers and sausages are now in thousands of stores and restaurants across the U.S. Impossible Foods, its chief rival, recently expanded its burger nationwide with the fast-food chain Burger King.

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