Demand is growing for more multicultural meat flavors, such as those from the Philippines, Korea, Brazil, Peru and Southeast Asia.1 From 2014 to 2015, new product launches with global flavors increased 69 percent in the United States, according to Innova Market Insights.2
“Across the globe, we are seeing more and more ‘new’ dish flavors emerge outside of their home countries and standard flavor ranges for individual cuisines are extending to include specific regional dishes and authentic street food offerings,” says Natalie Tremellen, Market Analyst, Innova Market Insights in Australia.3
A Changing Consumer Palate
“There are many factors at play here, but generally, consumers are wanting more flavor from food and are craving hotter, spicier foods in which many [internationally-inspired] foods do deliver on,” says Tremellen.4
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