The Very Good Butchers Announces New Butcher’s Select Line of Plant-Based Meats Available This Summer

Vancouver, British Columbia  – The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) (“VERY GOOD” or the “Company”) announced its forthcoming Butcher’s Select line. A prime cut of plant-based goodness, the premium line of gluten-free and soy-free foods packs an extra meaty taste and texture while using simple and wholesome ingredients, and extends the company’s audience to the estimated 30% of Americans who avoid gluten. The products will be available through a limited release on next month with a retail rollout across North America to follow.

With more consumers interested in plant-based products due to a focus on healthier and more sustainable habits, more than half of U.S. households are now purchasing plant-based foods. According to SPINS data released by the Good Food Institute and the Plant Based Foods Association (PBFA) in April, plant-based meat sales have outpaced conventional animal product sales for the third consecutive year.

“At The Very Good Food Company, we’re on a mission to prove that making very good food choices doesn’t mean sacrificing flavor,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “Our new Butcher’s Select line is made with real, minimally processed ingredients, and is a ‘cut above’ other plant-based meats currently available. We’re thrilled to offer better, cleaner and more accessible options that taste great, and we hope to inspire even more people to be conscious about the impact of the food they’re consuming.”

The Very Good Butchers brand was co-founded by trained chefs dedicated to making the most delicious and nutritious plant-based meats available. The brand offers a variety of options, including steak, ribs, pepperoni, burgers, taco meat, sausages and hot dogs. Additionally, as a reflection of its commitment to sustainability, The Very Good Butchers uses 90% renewable packaging for its new Butcher’s Select line.  

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD’s core brands: The Very Good Butchers and The Very Good Cheese Co.


Forward-Looking Information

This news release contains forward-looking information for the purpose of providing information about management’s current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as “proposed”, “expects”, “intends”, “may”, “will”, and similar expressions. Forward looking information contained or referred to in this news release includes statements relating to the intended use of the net proceeds from the Offering, the timing and ability of the Company to close the Offering, if at all, the number of Units offered or sold, the gross proceeds of the Offering, the timing and ability of the Company to obtain all necessary approvals, if at all, and the terms and jurisdictions of the Offering. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the timing and ability of the Company to close the Offering and to obtain all necessary approvals, if at all and the occurrence of a material adverse change, disaster, change of law or other failure to satisfy the conditions to closing of the Offering. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation, as well as the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, many of which are beyond the control of VERY GOOD. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERY GOOD’s most recent Annual Information Form filed with Canadian securities regulatory authorities at The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.