CINCINNATI — ThinkVine, a marketing mix optimization software company, announced its partnership with Johnsonville Sausage. Johnsonville, the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links, will use the marketing mix results as one way to evaluate and inform the company's marketing efforts.
"Today's consumer is savvy and hard to engage," said Mark Battaglia, CEO of ThinkVine. "Marketers at leading consumer packaged goods companies are challenging old ways of thinking, trying new marketing tactics, and making significant changes in their marketing mix to more efficiently reach the consumers they target. To plan those changes, forecast accurately and optimize results, they are turning to new ways to plan that are more agile and that provide them with the multi-dimensional decision-making information they need for all marketing tactics and all consumer groups."
According to Battaglia, ThinkVine will provide Johnsonville with rich historical insights and forward-looking information from its marketing mix optimization software and advanced analytical services. Johnsonville will use this information to help optimize their marketing mix across segments and geographies, in an effort to achieve the best possible return on investment.
"We were seeking an analytical tool that would allow us to look at our marketing mix through a variety of lenses," said Fabian Pereira, Johnsonville vice president, marketing. "We chose ThinkVine because we feel their marketing mix optimization software will provide us important information that will help us adjust our marketing efforts as needed, maximizing results."
Pereira added that ThinkVine's agent-based modeling (ABM) approach will enable Johnsonville to achieve a better level of forecasting and will also generate actionable insights to maximize results and drive sales.
About Johnsonville Sausage, LLC Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,300 members. Each member takes ownership of product quality to ensure the excellence and "Big Flavor" of Johnsonville Sausage. Founded in 1945 by Ralph F. and Alice Stayer, the company remains privately owned today. www.johnsonville.com.
About ThinkVine ThinkVine's marketing mix optimization software provides B2C marketers with the forward-looking information they need to get the maximum return across all their marketing investments. With ThinkVine, marketers make better strategic decisions about spending levels, tactics and timing across consumer groups, products, channels and geographies. Using innovative consumer behavior modeling, our breakthrough ThinkAhead Technology creates a custom, virtual marketplace that simulates how targeted consumers will respond to different marketing plans. Our software provides marketers with rich historical insights and better short- and long-term forecasts of ROI and sales, as well as support for an agile, objective ongoing planning process. Recently named an industry leader by an independent research firm, ThinkVine boasts the highest-rated marketing mix optimization solution on the market today. ThinkVine's customers include market leaders in consumer goods, food & beverage, financial services, insurance, pharmaceutical, travel and hospitality, consumer services, retail and other industries.
Source: ThinkVine