Williamsville, N.Y. – Tops Friendly Markets recently received state and national honors for its outstanding efforts in the merchandising and marketing of its beef category in Tops stores. On January 18, Tops was awarded the ‘New York State Retail Beef Backer Award’ from the New York Beef Industry Council and on Friday, February 8, Tops was awarded the ‘2012 National Retail Innovator of the Year Award’ from the National Cattlemen’s Beef Association.
Tops was chosen as the recipient of the New York State award in partnership with the New York Beef Industry Council for beef demand in part for its creative beef promotions. Tops’ “What’s Your Game Plan,” “Brown Bag Your Beef,” “The 12 Roasts of the Holidays” and “What’s On Your Weekend Grill” are some of the creative beef promotions made prominent in the company’s weekly ad.
“Beef sales in New York and in the U.S. depend on the commitment and dedication of our food retailers to provide quality and safe beef to our consumers,” said Jean O’Toole, Director of Public Relations for the New York Beef Industry Council. “With this award and recognition we are able to say thank you to Tops for working with the NYBIC through Checkoff-funded programs and in their own innovative marketing and merchandising efforts.”
To read the rest of the story, please go to: Lansing Star