Wright Brand Bacon Returns As Bacon World Championship Title Sponsor At World Food Championships

LAS VEGAS – The World Food Championships announced today a continued partnership with Wright® Brand Bacon as the title sponsor for the Bacon World Championship as part of its 2014 World Food Championships, which will take place in downtown Las Vegas, Nov. 12-18.

Only in Las Vegas can food, fame and fortune be combined into one jackpot event. The 2014 World Food Championships will feature the world's best cooks and chefs, pitting "Joes" and "pros" on an equal playing field to battle it out for hundreds of thousands of dollars and the coveted title of the World Food Champion. Following a tournament-style format across nine iconic food categories — BBQ, chili, burger, sandwich, recipe, dessert, bacon, pasta and seafood — competitors will battle for their chance to claim the title of World Food Champion and the event's $100,000 grand prize.

"We are excited to welcome Wright® Brand Bacon back into our culinary mix of partners in Las Vegas," said Mike McCloud, president of the World Food Championships. "Wright® Brand Bacon's premium products are versatile and known for their quality, which makes them a perfect fit for our competitors at the World Food Championships."

As title sponsor, Wright® Brand Bacon, a product of Tyson Foods, will be awarding $25,000 in total category prize money to the best culinary amateurs and pros competing in the Bacon World Championship, the culinary competition dedicated solely to bacon. Additionally, Wright® Brand Bacon will be featured in the pantries of all category competitions and served to the attending public throughout the competition week.

"The World Food Championships partnership with Wright® Brand Bacon will place a global spotlight on one of the most unifying themes of our time: our love of bacon," said Keith Barber, Director of Marketing for Wright® Brand Bacon. "This November, Las Vegas will host bacondom's very best and brightest in their pursuit of the ultimate title of Bacon World Champion. As the bigger, better bacon, we are proud to support and celebrate these bacon visionaries in their delicious quest."

To stay in the World Food Championships chatter, visit www.worldfoodchampionships.com, Facebook.com/WorldFoodChampionships or Twitter (@WorldFoodChamp). Or tune into the new reality TV show about the event, which aired as a six-episode series on A+E's newly branded FYI Network starting in July.

To win your way to Vegas to compete in this year's competition, sign up at Kenmore's cookmore.com.  The best entries in the FoodChamp Challenge recipe contests will win free entry to compete at the World Food Championships!

About Wright® Brand
Rich in tradition and rich in flavor, the bold taste of Wright® Brand has been inspiring hearty, mouthwatering meals since 1922 when Roy Wright and Fay Eggleston founded the Vernon Meat Company in Vernon, Texas. Roy and his sons went on to build Wright Packing Company in the 1940s, structured on the same important values of delivering the highest quality and bold flavor.

Today, Wright® Brand products include hams, smoked ribs, brisket, sausage and bacon.  Wright® Brand bacon starts with only the best pork bellies, hand selected and hand trimmed, then slow smoked with natural hardwoods for eight hours, to a 90-year old proprietary curing recipe. Part of the Tyson Foods family of brands since 2001, you can be proud to set Wright® Brand products on the family table every day.

About the World Food Championships
The World Food Championships features more than 400 competitors seeking food fame and fortune in Las Vegas. The third annual event will invite the champions from the biggest and best food competitions around the world into a single high stakes culinary showdown for hundreds of thousands of dollars. Following a tournament-style format across multiple iconic food categories, including burger, sandwich, barbecue and more, the WFC will culminate with a Final Table faceoff where category champions brave potential elimination in front of a live audience and a discerning panel of culinary celebrities. For more information visit: worldfoodchampionships.com.

Source: Wright® Brand