Memories can be short when it comes to food recalls.
Surveys show that Americans are concerned about food contamination, but experts say that recalls have only a short-term effect on consumers.
“We don’t see food leaving our diet because of safety issues,” said Harry Balzer, vice president of the NPD Group, the market research firm. After a recall, “habit always drives us back to that place where we were.”
An analysis of spending on recalled products shows that consumers do eventually return to buying the products. However, the time it takes for them to resume normal buying habits depends on the product.
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