Avocados From Peru, The New York Jets, and Shoprite Team Up

WASHINGTON, D.C. – Avocados From Peru® (AFP), the New York Jets and ShopRite go for the win this football season! Just in time for kickoff, these iconic brands in sports and food are joining forces for the first time ever, promoting health and fitness with a unique series of events highlighting the Jets favorite superfood, Avocados from Peru, which are available at Shoprite.

This is the first time that the NFL and the New York Jets have approved a major tie-in with a produce partner. With this one-of-a-kind partnership, the New York Jets, AFP and ShopRite, will collaborate on a variety of promotions, including a special television sweepstakes to win two VIP tickets to the Jets home opener September 8, coveted AFP cookbooks, and one lucky contestant will hit it big and win their weight in avocados!

During the NYJ home opener on September 8, ShopRite, Avocados from Peru® and the New York Jets take on the world record challenge for the “largest bowl of guacamole” at the MetLife Stadium —the largest NFL stadium in the world with a capacity of 82,500 attendees. Shoprite will deliver the avocados for the worlds “largest bowl of guacamole” in a trailer they have designed especially for the big event.

During the game, football fans in attendance can enjoy complimentary avocado toppings at MetLife Stadium concessions and Cusco, the famed Avocados from Peru mascot, will hand out special prizes at random to guests.

“We are honored to be the New York Jets favorite superfood,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “Our fan bases align remarkably well, so our partnership is a win-win for everyone.”

“We know that each year our shoppers and associates look forward to the start of the season and can’t wait to start tailgating with their favorite foods and dips, especially guacamole,” says Natalie Menza-Crowe, MS, RD, director of H&W at ShopRite. “We’re thrilled to participate in this event, which kicks off the season in a big way with one of the healthiest snacks around – guacamole.”

Peruvian avocados served freshly sliced or smashed atop classic stadium flair, adds a flavorful superfood twist to one of America’s favorite pastimes. With nearly 20 essential vitamins and minerals and no sodium or cholesterol, it’s no secret why Peruvian avocados are America’s favorite nutrient dense superfood.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September. For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 276 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $31 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.