Paul Lightfoot, marathon runner and local food zealot, is determined to change the way highly perishable, expensive-to-ship produce is grown and distributed to supermarkets in the Northeast and other parts of the nation.
Starting in Yardley.
As CEO of BrightFarms Inc., a big-picture company with a hyper-local focus, Lightfoot wants to "create beautiful local produce, near grocery retailers, that's thousands of miles fresher, and do it with the same food safety and year-round commercial volume as a large, centralized supplier might have been doing from a huge facility in California.
"Supermarkets have big appetites for local foods right now. They just don't know how to do it," says Lightfoot, 43, who formerly worked as a Wall Street lawyer and CEO of companies that improved productivity at retail distribution centers and provided information technology to restaurants.
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