Watsonville, CA – To further establish a strong commitment to being a leader in the blueberry industry, California Giant has made a significant staffing change to facilitate growth and expansion in the blueberry market.
Nader Musleh, has been promoted to Executive Director – Blueberry Division for California Giant Berry Farms. Musleh will take on full responsibility for the profitability of the company-wide blueberry and non-strawberry division working with senior management to develop the strategy and vision necessary to grow the business both domestically and internationally.
Musleh plans to expand the geographical reach to continue to build the year round supply of berries to meet sales needs and increase market share. He will manage the existing Bush Berry sales team including Jerry Connery the Bush Berry Category Manager and Evan Pence, Blueberry Operations Manager for North America.
“I will be moving my family here in January and even though it is a big change for all of us we are excited about the new opportunity ahead and I look forward to expanding our berry program”, says Musleh. Previously, Musleh was based in Chile and served as the General Manager for the company’s South American operations. He is relocating to the corporate offices in Watsonville, CA in his new position effective August 12, 2014.
“Nader has proven to be a leader in the development of the company’s blueberry program. We understand this is a big move for him and his family and are very pleased he will take a larger leadership role within the company as we take this program to the next level”, says Bill Moncovich, President/CEO.
Nader Musleh has been with California Giant Berry Farms for 4 years, is married to Susan and has a 3 and ½ year old daughter, Isabella.
Source: California Giant Berry Farms