California Giant Berry Farms Intensifies Focus On Traceability & Food Safety

As the 2013 berry season begins, the team at California Giant is focused squarely on continuing its leadership in food safety.  The Operations and Food Safety staff members are working to further enhance programs already in place while adding new elements to benefit everyone through the supply chain from the field to the consumer.

There are several new components in place, but the centerpiece is the expansion to full item level traceability utilizing the FoodLink®Item solution on all domestic strawberries.  The team has completed their comprehensive pilot program, working closely with the group at Foodlink to ensure complete accuracy upon full implementation.  FoodLink’s Item solution allows us to place an individualized QR code on every strawberry container next to the UPC code. Each unique code will contain information about the specific growing location for each package.  Item level traceability utilizing the QR code or unique set of numbers will allow both trading partners and the consumer to trace strawberries back to the source. 

Not only will this new system serve as a valuable food safety tool for the future, but will provide additional information for the end user as they learn more about where their food is grown.  “We have worked very closely with Foodlink and our clamshell providers to create an accurate, efficient way of achieving this.  We hope that to enhance our consumer’s confidence and overall experience with our berries.   In the meantime, our daily attention is focused on a Food Safe production system based on risk assessment, prevention, and training throughout the company”, says Lucky Westwood, Vice President of Operations for California Giant.

“The FoodLink Item solution really is a game changer for California Giant and their customers,” said Eric Peters, CEO, FoodLink. “Shoppers are increasingly demanding more and better information about the food they eat, and California Giant is among the first to cost effectively align a complex supply chain moving millions of items to embed traceability data all the way from the field to the consumer.”

The company is also proud to be completely compliant with the Global Food Safety Initiative in all products and all regions. The GFSI is a rigorous, scientifically based methodology that recognizes and regulates competent food safety schemes.  This allows California Giant to select a food safety management system that not only fits their needs, but is recognized by retailers and manufacturers internationally.  Retailers around the world have adopted the GFSI so producers can realize universal acceptance of Certification achieved under any of the recognized GFSI schemes.

In addition to GFSI compliance, California Giant also showed its commitment in 2012 to trading partners by gaining full Produce Traceability Initiative compliance with all California grown products.  Implementation of the PTI will continue to expand to all products grown and shipped by the company on an international basis by year-end.

Lastly, the company is committed to supporting the California Strawberry Commission food safety training certification program which is focused primarily on education and prevention at the field level.  This program provides a very positive way for each farming operation in the California strawberry industry to receive critical training elements for all employees.  “Our field employees are crucial to maintaining a Food Safe environment on the farm.  They are the only direct contact between the company and the fruit itself and they are also our eyes and ears in the field.  Training them in Food Safety is one of the most impactful things we can do.  The Commission has created very effective and real world training tools for us to use.”

Source: California Giant Berry Farms