WASHINGTON, D.C. — The Chilean Avocado Importers Association (CAIA) helps kick off American Heart Month today with a Book-A-Day Giveaway on Facebook through February 29, 2012.
The featured book is Cinch! Conquer Cravings, Drop Pounds and Lose Inches (SRP $25.99) by registered dietitian, Cynthia Sass. A New York Times Bestseller, Sass's book outlines simple eating plans for weight loss that include nutrient-dense foods, like Chilean Hass Avocados, and her favorite recipe: Black Bean Tacos with Cilantro Jalapeño Guacamole!
"I'm proud to partner with CAIA during American Heart Month to remind people that diet and lifestyle play a key role in preventing cardiovascular disease, the leading cause of death in the United States," said Sass. "Chilean Hass Avocados contain the 'good fats,' monounsaturated and polyunsaturated fat, that can help meet the dietary guidelines of the American Heart Association (AHA)." The AHA recommends eating a diet that is low to moderate in fat and to replace saturated and trans fats with unsaturated fat.
Facebook users are invited to visit the Chilean Avocado Lovers Club on Facebook at facebook.com/chileanavocados to enter the Book-A-Day Giveaway for February – American Heart Month Contest. Official rules are also available for viewing at facebook.com/chileanavocados.
"We're delighted for the opportunity to offer Cynthia's latest book to consumers during American Heart Month," said Maggie Bezart, Marketing Director, CAIA. "We hope it inspires health-conscious consumers to eat more fruits and vegetables as part of a heart-healthy diet that includes Chilean Hass Avocados."
Cynthia Sass, MPh, RD, is a registered dietitian, the nutrition consultant to the Tampa Bay Rays, and is also the nutritionist behind and co-author of the New York Times Bestseller Flat Belly Diet! Her "Weight Loss Coach!" column appears monthly in Shape magazine and she appears regularly on "The Today Show," "Good Morning America," and "The Early Show." For more information, visit cynthiasass.com or follow her on Twitter at twitter.com/cynthiasass.
About the Chilean Avocado Importers Association
Established in 2002, CAIA is composed of Chilean Avocado importers, exporters and producers. The Association’s main objective is to conduct market development activities and promotions to increase the consumption of Chilean Hass Avocados in the United States during the Chilean season, August through March. Chilean Hass Avocados are available throughout the fall and winter, when California avocados are out of season. For more information, visit www.chileanavocados.org.
Source: Chilean Avocado Importers Association