CASHMERE, Wash. — Crunch Pak, the industry leader in fresh sliced apples, is collaborating with Disney Consumer Products (DCP) to introduce a line of fresh sliced apple products featuring popular Disney characters such as Phineas and Ferb.
Previously branded Disney Garden and featuring Disney·Pixar Toy Story characters, the new line is co-branded by Crunch Pak and Disney for the first time.
Crunch Pak and Disney-branded produce products feature packaging changes including an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging; and the addition of the Disney Magic of Healthy Living logo.
Last month, DCP announced its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce widely available and offer more product variety.
“Crunch Pak’s fresh experience coupled with the power and equity of the Disney brand and characters will deliver excitement at the store level for our growing category,” Freytag said.
Crunch Pak is continuing to produce its FOODLES™ line. Packaged in the shape of Mickey Mouse and featuring Mickey and friends characters, FOODLES™ feature an assortment of healthy snack food options including apples, grapes, cheese and pretzels.
Crunch Pak and Disney-branded produce products are available to retail customers nationwide. For more information visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak®, Crunch Pak with Disney, Crunch Pak® Organics and BK Apple Fries®. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.
Source: Crunch Pak