CASHMERE, Wash. — Crunch Pak®, the sliced apples specialist, redesigned its website, www.crunchpak.com, for consumers with new recipes, product information and a store locator.
The website is an important tool for communicating with consumers, said Tony Freytag, senior vice president of sales and marketing.
“We wanted to create a site that was more user friendly with fresh graphics that showcased our entire product line,” Freytag said.
Crunch Pak’s chef, Amanda Magadan, will add seasonal new recipes to the site monthly going forward.
“The goal is to get people to visit the site and keep coming back to see new and fresh updates,” Freytag said.
To spread the word about the new site, the URL is included on most product packages and through Crunch Pak’s social media tools including Twitter and Facebook.
“Our hope is that shoppers will go to the site, and bookmark it as a reference and a resource for all their fresh sliced apple needs,” Freytag said.
Visit the website, designed and developed by Chambers Creative of Medford, Ore., for more information about Crunch Pak®.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak’s family of brands includes Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.
Source: Crunch Pak