Coral Gables, FL – Del Monte Fresh Produce and the Miami HEAT announced today that they have entered into a sponsorship agreement and Del Monte® will be the “Official Fresh Fruit of the Miami HEAT” for the next three years.
In addition to collaborating on advertising and promotional programs, Del Monte Fresh and the Miami HEAT will be working together to support several South Florida community outreach events such as the HEAT Season of Giving, the Miami HEAT Family Festival, and the HEAT Back to School Event. Also, as the official sponsor of the “Fresh Fan Poll” on the HEAT Facebook page Del Monte Fresh will be sponsoring a 6-week online promotion designed to encourage healthy living.
“We are thrilled to be associated with an iconic, championship sports organization who has not only become winners on the court, but off the court as well,” said Emanuel Lazopoulos, SVP N.A. Sales, Marketing and Product Management of Del Monte Fresh Produce. “This collaboration will reinforce the Del Monte® brand in South East Florida, where both organizations are based, and will help us in our local community involvement efforts. We will also have the opportunity to reach the millions of HEAT fans worldwide.”
“By supporting healthy eating and active living, it is clear that both organizations share important core values. The Miami HEAT is proud to be associated with the Del Monte® brand,” said Eric Woolworth, President of Business Operations for The HEAT Group.
About Del Monte Fresh Produce Company
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, the Middle East and the countries formerly part of the Soviet Union. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness and reliability for more than 100 years.
Source: Del Monte Fresh Produce Company