LOS ANGELES — Field Fresh Foods announces the launch of its new logo. "The new logo captures the evolution and optimism of the Field Fresh Foods brand and that of our team members," President Emelio Castaneda noted. It is the most dramatic change to their visual identity since its inception in 1994.
"Field Fresh Foods has grown and evolved over the last 20 years so we decided it was time for a fresh new look. We consulted with outside experts as well as a team of our employees who helped us create our new logo, which reflects who we are today and symbolizes our dynamic future. This wasn't a decision we made lightly but we were careful to focus on a logo that is true to who we have been. We are proud that our new logo retains the core elements, including the Field Fresh Foods 'triple f'," says Castaneda. "This logo represents our fresh everyday drive, but with a more modern look that shows the company's future direction. The "triple f" silhouette icon graphically depicts field rows along with three new colors that represent our commitment to freshness."
Over the next few months there will be updates to the sales collateral, uniform, truck lettering, business cards, and packaging, incorporating the new logo design.
About Field Fresh Foods
Field Fresh Foods was founded in 1994 with a vision of service to the southern California market, which quickly expanded to the western portion of the United States. Located in Los Angeles, Field Fresh Foods is a produce processing company that provides the freshest food that meets the highest level of specification and quality as dictated by each customer. Everything is cut to order and the daily schedule is based around servicing the needs of its' customers. Field Fresh Foods has led the produce processing industry in innovation and service since 1994.
For more information about Field Fresh Foods, please call the media contact, or visit www.fieldfresh.com.
Source: Field Fresh Foods