There is a new place on the internet where national and international fruit traders do business. This website has taken an approach to online trading which is unique in the world: rather than regarding an online sale as a transaction, tacler approaches it as a mutual agreement reached via communication. Instead of facilitating transactions the way Ebay does, tacler primarily offers trade communication.
Two months after its launch, www.tacler.com has developed into a true online fresh fruit trading community. Companies are making real deals and finding new buyers and suppliers. In such a short time, the website is doing what it was designed to do: to bring fruit traders in contact with each other. The amount of users and countries involved has surprised everyone: over 2200 people from, at present, 108 countries have registered since August 1.
Users exchange (msn-type) instant messages in product groups or in private. Peak traffic on the site is during European office hours, when between 60 and 80 users come online at the same time.
The developing company is from The Netherlands, and will be exhibiting at America’s largest fruit trade show: PMA’s Fresh Summit in Atlanta at booth number 269, should you visit the show. Use of the website is free for all. Visit www.tacler.com to join the community.
Source: Tacler