LOS ALAMITOS, CA – Shoppers’ favorite Green Dragon Apples and Baby Green Dragon Apples are back in season in good supply, starting the second week of October. To help boost sales and make these apples stand out at retail, Frieda’s has re-designed the labels to educate the shoppers and produce personnel on the naturally-freckled skin of the Green Dragon Apples.
“Shoppers often mistake the freckles on Green Dragon Apples for scarring or imperfection—the stickers will inform them that the apples are perfect as they are,” said Karen Caplan, Frieda’s President and CEO. “This is a perfect example of why it is tremendously important to educate shoppers through labels and packaging. Shoppers are more likely to put the items in the cart if they are informed about the product.”
The Green Dragon Apples are popular with shoppers because of their intense apple aroma and sweet and crisp, juicy texture. These heirloom apples resemble lime-green Golden Delicious apples, dotted with brown freckles. They have firm, white, bruise-resistant flesh and a sweet, low-acid flavor with hints of pineapple and pear.
“While this year’s crop is larger than last year’s, these heirloom apples are in high demand so we are encouraging pre-booking,” added Caplan.
Contact your Frieda’s account manager to receive an information sheet and other marketing materials to support your Green Dragon Apple sales.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.