General Produce Presents 'On The Plate' Event At Farm-To-Fork Festival

SACRAMENTO, Calif. – Inspired by the abundance of regionally available  fresh products, as well as the hard-working family operations who provide us with high quality foods, General Produce announces a collaborative effort to celebrate a locally-grown food experience during the 2015 Sacramento Farm-to-Fork Festival.

General Produce, a third-generation, locally-owned, family-run distribution company has partnered with Fat’s Family Restaurant Group, who celebrated their 75th anniversary last year, to host “On the Plate” during this year’s Farm-to-Fork Festival on September 26. This marques event will showcase local ingredients prepared in signature recipes by chefs from each of Fat’s four locations. The key component(s) in each cooking demonstration will be supplied from local purveyors who share the vision of providing high quality products from California’s heartland, including:

  • Van Groningen & Sons
  • Ratto Brothers
  • Vierra Farms
  • Premier Mushrooms
  • Lundburg Family Farms
  • Salle Orchards 
  • Mary’s Chickens

“As consumers crave a better understanding of where their originates and of how it is produced, we are privileged to share the stories of the families who grow or raise the rice, the poultry, the walnuts, the fresh greens, etc.”,  said Linda Luka, director of marketing and communications for General Produce. “Food is personal. We have an obligation to preserve our relationships with the growers and recognize the distinctive places of where our food is raised. The focus is on fresh and seasonal. Our stories are about authentic and local. It makes sense to partner with long-time, like-minded family operations to set the table at this year’s Farm-to-Fork Festival.”

In addition to the live cooking demonstrations, attendees will have the opportunity to taste specially prepared dishes, receive cooking tips and recipes, win prizes and most importantly meet the farmers who supply the California ingredients.

“The Sacramento Farm-to-Fork Festival is a celebration of community and a chance to appreciate the locally grown, produced and sourced foods of our great region. That’s something we have a passion for,” said Tom Chan, CEO of General Produce. “We’re proud to expand our participation this year to showcase these exceptional vendor partners and encourage everyone to stop by to experience ‘On the Plate with Fat’s Family Restaurant Group’.”  

About General Produce

General Produce annually distributes over 250 million pounds of fresh produce products to retailers, restaurants, schools and other wholesalers in Northern California, Western Nevada, Southern Oregon and the Pacific Rim. Headquartered in Sacramento, the “Farm-to-Fork Capital of the World,” General Produce is a proud supporter of the locally grown movement and sources from a network of local farms to supply the best produce available. This third-generation family-owned business has honored their commitment to world-class customer service for more than 80 years. To learn more about General Produce, please visit

Source: General Produce