The Hass Avocado Board is celebrating 20 years with their 20th Anniversary Recognition awards and new interactive website content to further explore the history of HAB and key achievements.
The awards are open to members of the Hass avocado industry who have played a prominent role in establishing, building, or growing HAB and its programs. Nominations are open until July 8, 2022.
Click here to submit nominations and to learn more.
A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program with specialized training and real-world experience that ensures a stronger future for the industry. …
Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies that grow sales of fresh Hass avocados. In the constantly evolving retail marketplace, market dynamics are influenced by shopper purchase behaviors and characteristics. …
To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board (HAB) has expanded its staff with four new additions. As research projects have nearly doubled in the past five years and promotion has been proven to play a fundamental role in expanding demand, the science-based expertise, marketing, and administrative support from these four hires will be instrumental in driving HAB’s vision to be America’s most popular and desired fruit by 2025. …
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