November 12, 2009; INDIANAPOLIS, INDIANA With the 2009-2010 apple season underway, Imagination Farms has added an additional apple supplier, FirstFruits Marketing of Yakima, WA.
Matthew Caito, CEO of Imagination Farms commented, During the past three seasons we have experienced incremental growth in our apple program, driven by our successful year-round programs and exciting special promotions. The addition of FirstFruits as a new supplier to the Disney Garden program will allow us to increase our sales reach and touch more consumers, complementing our mission to increase the consumption of fruits and vegetables among children. FirstFruits commitment to socially responsible programs as well as their growing and post-harvest handling procedures make them a positive addition to our supplier lineup. They will complement our existing programs with Chelan and L&M.
We are pleased to offer Disney Garden fresh fruit options for parents looking for healthier options, said Embola Ndi, vice president of Food, Health & Beauty for Disney Consumer Products North America. Imagination Farms and our suppliers provide a great selection of wholesome products to consumers nationwide. The Disney Garden program supports Disneys commitment to providing healthy snacking and food alternatives for children. All Disney Garden products follow Disneys guidelines for calories, fat, saturated fat and sugar content.
Andy Tudor, marketing manager at FirstFruits remarked, My experience with the Disney program has been overwhelmingly positive and Ive seen the power of the brand to drive sales and get kids excited about apples. We are looking forward to rolling out new programs and promotions for both conventional and organic products in the Disney Garden line.
Watch for Disney Garden apples and special promotions from FirstFruits and other Disney Garden apple suppliers including Chelan Fresh and L&M.
FirstFruits (apples) will be joining other Disney Garden suppliers including: Chelan Fresh and L&M Companies (Washington state apples, pears and cherries), Four Star Produce and William Kopke (year-round grapes), Turbana (bananas and pineapples), Crunch Pak (sliced apples and FOODLES), Sunwest (domestic citrus), SGS & Dayka-Hackett (stonefruit and grapes), Church Brothers (Western veg, value-added veg, and FOODLES), Hugh Branch and Prima Bella (sweet corn), Seald Sweet (imported citrus), Custom Pak (sweet grape tomatoes and watermelons), Progreso Produce (watermelons, mangos, and pumpkins), Rigby Produce and Russet Potato Exchange (fresh and value-added potatoes), West Pak Avocados (avocados), Berry Fresh (blueberries and blackberries), Stellar Distributing (kiwi fruit), Franks Distributing (mini sweet peppers) and Silvestri Sweets (caramel apples).
Source: Imagination Farms, LLC