Sandpoint, IDAHO – With less than one month until the Big Game, Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the combined U.S. and Canada1, will kick off its annual retail promotion on Jan. 20. The “Big Game Big Flavor” promotion will highlight two fan favorites – Homestyle Ranch and Chunky Blue Cheese dressings and dips – and support retailers by driving sales with discounted pricing during an important time period.
The market leader in ranch and blue cheese dressing, Litehouse Homestyle Ranch and Chunky Blue Cheese dressing sales are up a combined 24 percent year-over-year2, and retailers promoting with Litehouse typically see a 40 percent increase in sales3. This strong performance, and the demand for versatile dressings and dips during the Big Game, illustrate a powerful opportunity for retailers to promote with Litehouse.
“This promotion will help increase sales and grow the basket ring for our retail partners, while also inspiring consumers to add big flavor to their game day spread,” said Camille Balfanz, senior brand manager at Litehouse. “Our classically-delicious Chunky Blue Cheese and Homestyle Ranch dressings are the perfect complement to hot wings and fresh veggies, pizza, burgers and other popular Big Game fare.”
A delicious combination of fresh herb and vegetable flavors, Litehouse Homestyle Ranch was declared the best-tasting ranch dressing by consumers during a blind sensory test against competing brands4. Made with fresh buttermilk, homemade mayonnaise, and the perfect blend of spices, Litehouse Chunky Blue Cheese combines Litehouse’s original blue cheese recipe with loads of award-winning artisan blue cheese chunks. These Litehouse dressings are refrigerated, gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors, colors or preservatives.
“Big Game Big Flavor” runs Jan. 20-Feb. 9 and will be supported by offline and online initiatives, including:
- Consumer savings and promotional pricing at select retailers
- In-store signage and sampling
- A satellite media tour hosted by a lifestyle expert
- Content and recipes from bloggers and social media influencers
- Online consumer sweepstakes
Beginning Jan. 18, consumers can visit the Litehouse website to enter the “Big Game Big Flavor” sweepstakes for a chance to win a 65-inch flat screen television. To learn more about the sweepstakes and promotion, follow Litehouse online or visit www.LitehouseFoods.com/sweepstakes.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become a leader in refrigerated salad dressings, dips, cheese and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
1 Combined U.S. and Canada, IRI Total US MULO and Nielsen Homescan
2 IRI UNIFY POS YTD Ending September 9, 2018
3 IRI UNIFY TOTAL US MULO 52 Weeks ending 12/2/2018
4 Independent Consumer Sensory Study (blind testing)