Litehouse Launches Tailgating Season Multichannel Marketing Campaign

November 6, 2023 Litehouse

As the football season excitement continues to build, Litehouse® is taking the tailgating experience to new heights with its “LITEHOUSE IN THE HOUSE” campaign featuring America’s No. 1 Ranch Fan.  

Litehouse Celebrates Salad Season with a New Line of 40-Calorie Creamy Dressings

June 27, 2023 Litehouse

Just in time for salad season, Litehouse®, the leader in refrigerated salad dressings in the U.S.1, is launching a delicious line of Creamy Dressings that are only 40 calories per serving. These new yogurt-based dressings that are lower in calories & fat continue to meet specific consumer dietary needs that don’t sacrifice on taste

Summertime is Saladtime with LITEHOUSE IN THE HOUSE

May 16, 2023 Litehouse

With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) with its latest “LITEHOUSE IN THE HOUSE” campaign centered around salads – the unofficial food of the season according to 43% of consumers who say summer is the best time to eat salads1. From backyard barbecues to pool parties to picnics at the park, no summer hangout is complete without Litehouse dressings to help elevate any kind of salad, including traditional, pasta, potato salad and more.

Litehouse Celebrates Ranch Fanatics with Its “In the House” Campaign & Giveaway Ahead of the Big Game

January 26, 2023 Litehouse

Are you in it for the football, or for the food? Litehouse® is inspiring consumers to enjoy the best of both worlds with its latest “LITEHOUSE IN THE HOUSE” creative, running now through Feb. 12 in the lead up to the Big Game. Litehouse is also hosting a Ranch Cave Giveaway featuring all the goodies shown in the new videos.

Litehouse Launches Multichannel Campaign to Celebrate Tailgating Season in the Lead Up to the Big Game

October 13, 2022 Litehouse

Litehouse, Inc., the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.1, is kicking off a new multichannel marketing campaign to support retailers and inspire consumers during football and tailgating season. Through a mix of national and market-specific tactics, including programmatic video, connected TV, streaming audio, podcasts, and shopper marketing, the “Litehouse in the House” campaign will help drive awareness and sales for the brand during football season.