ROSEVILLE, Calif. – Roseville-based AugustineIdeas has hired nearly 20 new staff members since the beginning of 2011, as the company continues to expand based on new service offerings and a new model. The new business model includes shopper marketing, digital media, social media, design, advertising, public relations and more. AugustineIdeas has thrived due to its unique services, allowing it to become the leader in shopper marketing, especially as it relates to the produce and retail industries.
Produce industry veteran Gary Caloroso joined the AugustineIdeas team as a vice president in April. He will help lead the team, cultivate new business and provide strategic counsel to help grow the integrated communications and marketing agency. Caloroso has more than 15 years of experience in public relations, crisis management and marketing specializing in food and retail. He is fluent in Spanish and will be based out of Tampa, Florida. His leadership will allow the firm to continue its concentration in the produce industry.
“I wanted to be a part of the Augustine team once I understood their visionary, results-oriented model,” said Gary Calaroso, newly appointed vice president at AugustineIdeas. “This company is extremely unique because we offer the shopper marketing arm, which thrives in retail, produce, and consumer packaged goods, coupled with unparalleled social media, digital, PR and marketing services. We connect all of the dots as the shopper travels down the path to purchase.”
Caloroso serves as a member of the Fresh Produce and Floral Council, Produce Marketing Association, Southeast Produce Council and United Fresh Produce Association. He sits on the government affairs committee for the Produce Marketing Association.
He joins a team of experienced produce marketers at AugustineIdeas. The firm has grown its foundation in the produce industry after purchasing ConsumerEffectsIntl in 2007.
About AugustineIdeas:
AugustineIdeas is a nontraditional, global agency with 15 years of experience providing creative services, interactive marketing, public relations, social media and retail programs to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California and has more than 45 employees. For more information, visit http://www.augustineideas.com/ or follow us on Twitter at @AugustineIdeas.
Source: AugustineIdeas