Procacci Brothers Sales Corporation has unveiled new ‘eat brighter!™’ packaging for the “Fresh Fruit Trio” item in their Garden Sweet line of assorted premium fruit and vegetables. The popular item will now draw even more attention on retail shelves thanks to the new eye-catching ‘eat brighter!’ design featuring the Sesame Street character Big Bird. The Fresh Fruit Trio is Procacci Brothers’ second item that utilizes Sesame Street-themed packaging, joining Santa Sweets® Authentic Grape tomatoes.
The ‘eat brighter!’ program is a joint partnership between the Newark, Delaware-based PMA and the Sesame Workshop that allows for Sesame Street’s lovable characters to appear on the packaging of fresh fruits and veggies without a licensing fee through 2016. The campaign has set its sights on increasing consumption of fruits and veggies among children aged 2-5.
Available in 4 and 5 lb bags, the Fresh Fruit Trio is a year-round item comprised of Navel Oranges, Granny Smith apples, and either Gala or Red Delicious apples.
“The fruit trio was a natural fit for ‘eat brighter!’™ packaging. Our variety apple and navel orange combination gives parents a few different snack options in the same bag that will keep their children happy and healthy throughout the summer and into next school year,” stated vice president of sales, Rick Feighery.
Director of marketing for Procacci Brothers, Frank Paone added, “Our team immediately saw this program’s value when we put Elmo on our Santa Sweets Authentic Grape tomatoes labels a few months back. Big Bird is one of Sesame Street’s most identifiable characters. We believe that the new labels will resonate with shoppers in a way that makes the Fresh Fruit Trio a strong item for our retail partners to promote,“ continued Paone.
Procacci stated in the press release that the ‘eat brighter!’ Fresh Fruit Trio packaging will be available in early-May. For more information please contact Frank Paone at 215-463-8000.
Source: Procacci Brothers Sales Corporation