Portland, Ore. – Pear Bureau Northwest, the nonprofit marketing organization that represents the 1,600 fresh pear growers of Oregon and Washington, has named Demoulas Market Basket Pear Retailer of the Year in its inaugural season of honoring a retailer for their outstanding performance in the pear category.
Market Basket is being recognized with this award because of their successful implementation of pear merchandising tactics that resulted in a 20% average annual increase in pear sales over the past two years. By implementing proven pear merchandising practices, Market Basket has taken advantage of the profit opportunity that pears have to offer.
According to Kevin D. Moffitt, president and CEO of Pear Bureau Northwest, Market Basket employed a mix of tactics that led to achieving this level of success in the category. "Proper space allocation and location was one of the key strategies that Market Basket used to see pear sales at this level. They successfully created a destination
display with multiple pear varieties offered together, in two sizes, in bulk and in overwrapped packaging. They also utilized auxiliary displays and end cap displays to help increase visibility for this high impulse purchase fruit, and they also priced their pears competitively," said Moffitt. "They used proven and innovative tactics which demonstrated that good pear merchandising increases sales and profits."
Demoulas Market Basket humbly accepted this award, and looks forward to continued growth in the pear category. They not only won this distinguishing honor, but Pear Bureau Northwest also awarded members of their staff with registration, travel, and lodging for the PMA Fresh Summit in Atlanta in October.
Pear Bureau Northwest partners with retailers nationwide in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at profits@usapears.com or 1 (800) 547-4610.
About Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.
Source: Pear Bureau Northwest