Produce For Better Health Foundation Announces Industry Honorees

Hockessin, Del. – Produce for Better Health Foundation (PBH) is pleased to announce today the 91 Fruits & Veggies—More Matters® Industry Role Models and Champions for 2014; 62 Role Models and 29 Champions.  The recipients will be formally acknowledged at an awards luncheon on March 17, 2015 during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, March 16-18.

“I’m pleased to recognize the following organizations from the fruit and vegetable industry for their respective efforts to increase the familiarity of the Fruits & Veggies—More Matters national health campaign, brand messages, and logo with consumers, specifically with Moms and their children,” says Elizabeth Pivonka, President and CEO of PBH. “These organizations placed the logo on approved packages, linked to, included the logo in promotions and are strong advocates for PBH’s mission and the Fruits & Veggies—More Matters national health campaign.”

2014 Industry Role Models:

  • American Frozen Food Institute4
  • Bard Valley Medjool Date Growers Association2
  • Barsotti Family Juice Company, Inc.3
  • Bayer CropScience3
  • Black Gold Farms2
  • Blanc Industries1
  • Blue Book Services4
  • Borton and Sons2
  • California Avocado Commission3
  • California Canning Peach Association2
  • California  Cling Peach Board2
  • California Strawberry Commission2
  • Campbell Soup Company2
  • Can Manufacturers Institute1
  • Canned Food Alliance3
  • Chelan Fresh Marketing6
  • Chilean Fresh Fruit Association1
  • Crunch Pak, LLC1
  • Del Monte Foods4
  • Del Monte Fresh5
  • Dole Food Company4
  • Dole Packaged Foods, LLC1
  • Domex Superfresh Growers5
  • Duda Farm Fresh Foods5
  • Florida Fruit & Vegetable Association1
  • Giorgio Fresh Mushrooms4
  • Green Giant Frozen & Canned2
  • Grimmway Farms2
  • Harvestmark/Shopwell1
  • Indianapolis Fruit Company, Inc.1
  • Juice Produce Association3
  • Kelloggs Company4
  • Melissa’s Produce, Inc.3
  • Monsanto Vegetable Seeds4
  • Mushroom Council4
  • National Mango Board1
  • Naturipe1
  • Nestle USA1
  • Nickelodeon1
  • Pacific Coast Producers4
  • Paramount Farms2
  • Pear Bureau Northwest4
  • Produce Marketing Association4
  • Rainier Fruit Co., Inc.6
  • Robinson Fresh6
  • Ruiz Sales, Inc.3
  • Sage Fruit Co, LLC2
  • Seneca Foods Corporation4
  • Stemilt Growers, Inc.7
  • Sunkist Growers, Inc.3
  • Sun-Maid Growers of California5
  • SUNSET®1
  • Syngenta Corporation2
  • Sysco/FreshPoint1
  • The Oppenheimer Group2
  • The Packer3
  • The Walt Disney Company4
  • U.S. Apple Association3
  • Ventura Foods1
  • Wawona Frozen Foods, Inc.3
  • Welch’s4
  • Wholly Guacamole3

2014 Industry Champions:

  • AJ Trucco, Inc.1
  • Bare Snacks1
  • Better Bags, Inc.1
  • Bioplanet Corporation1
  • Chiquita/Fresh Express1
  • Coast to Coast Produce, L.L.C.1
  • Corey Brothers1
  • Crown Poly, Inc.1
  • Driscoll’s1
  • Green Giant Fresh1
  • IFCO Systems, Inc.1
  • Made in Nature1
  • Manfredi Cold Storage1
  • Mariani Packing Company, Inc.2
  • Matthews Ridgeview Farms1
  • McDonald’s Corporation2
  • McEntire Produce, Inc.1
  • National Watermelon Promotion Board1
  • NatureSeal, Inc.1
  • Okanagan Specialty Fruits1
  • Phillips Mushroom Farms4
  • Red Blossom Sales, Inc.1
  • Rocky Produce1
  • Sbrocco International, Inc.1
  • Seald Sweet1
  • Subway Franchise World Headquarters3
  • Topco Associates, Inc.1
  • United Fresh Produce Association1
  • Vision Produce Company1

Additional information and the Industry Role Model and Champion criteria can be found on the PBH Foundation website.

Note: Superscript indicates the number of years that the organization has been an award recipient at this particular level of recognition.


About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit and Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit

Source: Produce for Better Health Foundation